Sample EFE matrix · Tala Provisions, Inc.

(fictional coffee roaster, PH)

Rate how well the company responds to each factor. Weights say how much each factor matters to the industry and must sum to 1.000.

0.700 / 1.000

0.300 short. Add it to the two empty rows.

ID	Factor	Type	Source	Weight	Rating	Weighted	Contribution
F-001	Growing specialty-coffee demand among urban professionals	Opportunity	[S-D01], Source S-D01: (Fictional) Specialty coffee demand in metro cafes	0.20	3	0.60	28%
F-002	Rising import duties on green coffee beans	Threat	[S-D02], Source S-D02: (Fictional) Tariff on green coffee beans rises 5%	0.15	2	0.30	14%
F-003	Growth in online and subscription ordering	Opportunity	[S-D03], Source S-D03: (Fictional) Online ordering share of café sales	0.20	4	0.80	37%
F-004	Weaker peso raises input costs	Threat	[S-D04], Source S-D04: (Fictional) Peso weakens against the dollar	0.15	3	0.45	21%
F-005	Mall foot traffic recovering	Opportunity	—No source	—	—	—	—
F-006	New 3-in-1 competitor pricing	Threat	—No source	—	—	—	—
Total				0.700		Total weighted score —	Needs weights and ratings

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F-001

Type: Opportunity
Source: [S-D01], Source S-D01: (Fictional) Specialty coffee demand in metro cafes
Weight
Rating
Weighted: 0.60

F-002

Type: Threat
Source: [S-D02], Source S-D02: (Fictional) Tariff on green coffee beans rises 5%
Weight
Rating
Weighted: 0.30

F-003

Type: Opportunity
Source: [S-D03], Source S-D03: (Fictional) Online ordering share of café sales
Weight
Rating
Weighted: 0.80

F-004

F-005

F-006

Weights0.700 / 1.000

Total weighted score—

0.300 shortNeeds weights and ratings

O = Opportunity · T = Threat · Σ marks calculated columns