Guides for your STRAMA paper and defense
Step-by-step guides to the matrices in your paper, each with a worked example on a fictional company and the questions your panel will ask about it.
Your paper
How the parts of the paper fit together, from company background to the financial projections.
Your STRAMA paper format
Your STRAMA paper format, part by part: background, external and internal audits, the matrices, recommendations and evaluation, and what your panel asks.
The matrices
One guide per matrix, in the order your paper uses them: input, matching, then decision.
PESTEL analysis
PESTEL analysis (also written PESTLE): the six factors with Philippine examples, how findings become EFE opportunities and threats, and common mistakes.
EFE matrix
Build an External Factor Evaluation (EFE) matrix: weights that sum to 1.0, ratings from 1 to 4, and what the total weighted score tells you.
IFE matrix
Build an Internal Factor Evaluation (IFE) matrix: list strengths then weaknesses, weight them to 1.0, rate 1 to 4, and read the total against 2.50.
Competitive profile matrix
Build a competitive profile matrix (CPM): pick critical success factors, weight them to 1.0, rate each firm 1 to 4, and compare the totals.
TOWS matrix
Build a TOWS matrix: pair strengths and weaknesses with opportunities and threats to write SO, WO, ST and WT strategies. Includes SWOT vs TOWS.
SPACE matrix
Compute a SPACE matrix (strategic position and action evaluation): rate four dimensions, average each, plot the vector and read your strategic profile.
BCG matrix
Calculate a BCG matrix: relative market share, industry growth rate, Stars, Cash Cows, Question Marks and Dogs, circle size, and where it falls short.
IE matrix
Build an Internal-External (IE) matrix: plot your IFE total and EFE total on the nine-cell grid and read the grow, hold or harvest region.
Grand strategy matrix
Use the grand strategy matrix: judge competitive position and market growth, find your quadrant, and read the typical strategies, with values as evidence.
QSPM matrix
Build a QSPM matrix: take weights from your EFE and IFE, score strategies 1 to 4, compute TAS and sum. Covers five strategies in one QSPM, and limits.
Try the sample EFE
Finish a valid EFE and see the method for yourself. No account needed. When you're ready for your own project, join the waitlist and we'll email you when Strama opens.